Bonfire Ventures

Jennifer Richard

Jennifer Richard is a Principal at Bonfire Ventures specializing in seed-stage investments in Vertical AI, SMB Tech, and Commerce Enablement, with a background in scaling early-stage companies globally, serving on multiple boards, holding degrees from Emory and UC Berkeley Haas, recognized on the Power100 in Venture Capital, and actively engaged in founder-first investing and thought leadership through media appearances.

About Jennifer

Jennifer Richard is a Principal at Bonfire Ventures, where she leads seed-stage investments with a focus on Vertical AI, SMB Tech, and Commerce Enablement. She represents Bonfire on the Board of several companies such as Rwazi, Reactiv, Prado, and Inveterate.

Before transitioning into venture capital, Jennifer spent 5 years operating at early-stage, venture-backed companies going from 0 to 1. Her career spans building and scaling commerce platforms globally, managing complex logistics, and understanding customers across diverse verticals and geographies. Her expertise in product management and global supply chains has allowed her to drive significant growth for early-stage companies.

Jennifer holds a BA from Emory University and an MBA from the Haas School of Business at UC Berkeley. She is also a proud Kauffman Fellow. Based in Los Angeles, Jennifer enjoys traveling, playing tennis, and wakeboarding when she's not chasing the next great investment opportunity.

Last Updated: May 2026

Working with Jennifer

"From our first meeting in person together, Jen has felt like an extension of our executive team. Founder-first, decisive, and relentless about unlocking growth for our company."

— Ross Correia, CEO & Co-founder, Reactiv

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