LA Venture: Mark Mullen on the Traction He Looks for When Doing B2B Seed Investing
Mark Mullen explains that when investing in B2B seed-stage startups, he prioritizes tangible customer validation such as pilots or letters of intent over mere product development, emphasizing key traction metrics and highlighting the evolving Los Angeles venture ecosystem's increasing support for B2B companies.
March 21, 2022
By: Mark Mullen
Mark Mullen discusses the traction he looks for when investing in B2B seed-stage companies. The conversation covers his approach to evaluating early-stage startups, the importance of customer validation, and the metrics that matter most at the seed stage. He emphasizes the need for founders to demonstrate real customer interest, even if it's through pilots or letters of intent, rather than just product development progress. Mullen also shares insights into the Los Angeles venture ecosystem and how it has evolved over time, highlighting the growing opportunities for B2B startups in the region.